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FROM GENDER TO GENDERLESS SEGMENTATION: WHAT IS HAPPENING IN THE LUXURY FASHION INDUSTRY?

Barbara Kulaga, Elena Cedrola
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410232
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.166-169
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
GenderlessGender neutralLuxury marketingFashion marketingContent analysisInstagram
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ABSTRACT
REFERENCES
Author
  • Barbara Kulaga(Marche Polytechnic University)
  • Elena Cedrola(University Of Macerata)