KOREASCHOLAR

DEVELOPING MEASURING ITEMS ON DIGITAL SERVITIZATION EXPERIENCE IN B2B SETTINGS

Seo Chul Jang, Joonheui Bae, Kyung Hoon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410235
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.176
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
digital servitization experience(co)creating valueservice-dominant logicrepurchase intentioncapital goods
Author
  • Seo Chul Jang(Changwon National University)
  • Joonheui Bae(Kyungpook National University)
  • Kyung Hoon Kim(Changwon National University)