KOREASCHOLAR

THE EFFECT OF IMAGE CONGRUENCE ON AR SHOPPING

Jeeyeon Kim, Sabina Ou, Qurie Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410239
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.189-190
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
augmented reality shoppingself-congruityAR makeup filter
Author
  • Qurie Kim(Ulsan National Institute of Science and Technology)
  • Sabina Ou(National Sun Yat-sen University)
  • Jeeyeon Kim(National Sun Yat-sen University)