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ASSESSING THE ROLE OF QR CODE TECHNOLOGY IN SUSTAINABLE FASHION
Costanza Dasmi, Anna Marrucci
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/410243
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.221-225
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
QR code technology
sustainable fashion
fashion retail
tam model
Table Content
ABSTRACT
Introduction
Conceptual framework
Possible methodology
Expected results and conclusions
REFERENCES UPON REQUEST
Author
Costanza Dasmi(University of Pisa)
Anna Marrucci(University of Pisa)