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ASSESSING THE IMPACT OF BIG DATA ANALYTICS ON DYNAMIC MARKETING CAPABILITIES AND PERFORMANCE IN THE FASHION INDUSTRY. PERSPECTIVES FROM EUROPEAN BUSINESSES

Riccardo Rialti, Virginia Vannucci
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410244
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.226-228
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
big data analyticsdynamic marketingfashion industryinnovativenessinformation security
Author
  • Riccardo Rialti(University of Florence)
  • Virginia Vannucci(University of Verona)