KOREASCHOLAR

MEASURING CUSTOMER ENGAGEMENT ON SOCIAL MEDIA: TOWARDS A MORE QUALITATIVE AND COMPREHENSIVE APPROACH

Othman Boujena, Bruno Godey, Isabelle Ulrich, Aikaterini Manthiou, Daniele Pederzoli, Raffaele Donvito, Gaetano Aiello, Valentina Mazzoli
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410245
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.229-230
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
customer engagementsocial mediaqualitative research
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ABSTRACT
 REFERENCES
Author
  • Valentina Mazzoli(University of Florence)
  • Gaetano Aiello(University of Florence)
  • Raffaele Donvito(University of Florence)
  • Daniele Pederzoli(Neoma Business School)
  • Aikaterini Manthiou(Neoma Business School)
  • Isabelle Ulrich(Neoma Business School)
  • Bruno Godey(Neoma Business School)
  • Othman Boujena(Neoma Business School)