KOREASCHOLAR

THE FRONTSTAGE AND BACKSTAGE PERCEPTIONS OF FASHION LUXURY BRANDS BY CONSUMERS AND DESIGNERS

Yael Pedro, Enav Friedmann
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410247
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.236
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
luxury and premium brand perceptionconsumersfashion designersbrand value
Author
  • Enav Friedmann(Ben Gurion University (BGU))
  • Yael Pedro(Shenkar College of Engineering and Design)