KOREASCHOLAR

REINVENTING SWISS LUXURY WATCHMAKING RETAIL IN THE COVID ERA: THE IMPACT OF CONSUMER-FACING TECHNOLOGIES ON OFFLINE AND ONLINE CX

Pr.Ivan Coste-Maniere, Cialfi Giovanna
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410249
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.239-240
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
CMRofflinemultichannelswiss watchespostcovid
Author
  • Pr.Ivan Coste-Maniere(SKEMA Business School)
  • Cialfi Giovanna(LUISS Roma / SkemaBusiness School)