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CONNOISSEURSHIP CONSUMPTION & MARKET EVOLUTION: THE CASE OF THE SWISS MECHANICAL WATCH INDUSTRY AND THE EMERGENCE OF NEW LUXURY WATCH BRANDS

Matthias Pieth, Fabio Duma
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410250
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.241
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
luxury managementluxury marketingconnoisseurshipluxury consumer Behaviorluxury market evolution
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ABSTRACT
Author
  • Matthias Pieth(Zurich University of Applied Sciences)
  • Fabio Duma(Zurich University of Applied Sciences)