KOREASCHOLAR

SECOND HAND LUXURY: CONSUMER MOTIVATIONS BEHIND THE PURCHASE OF PRE-OWNED LUXURY GOODS – THE CASE OF LUXURY WATCHES

Yves Baumann, Fabio Duma
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410251
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.242
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
second-hand luxury consumptionluxury consumptionluxury managementluxury marketingluxury consumer behavior
Author
  • Fabio Duma(Zurich University of Applied Sciences)
  • Yves Baumann(Zurich University of Applied Sciences)