KOREASCHOLAR

THE IMPACT OF COUNTRY OF ORIGIN ON CONSUMER PURCHASE DECISION OF LUXURY VS FAST FASHION: CASE OF SAUDI FEMALE CONSUMERS

Tagreed Abalkail
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410253
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.244
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
country of originpurchase decisionluxury brandsfast fashionconspicuous consumptionUS brandsEuropean brands
Author
  • Tagreed Abalkail(King Abdul Aziz University)