AN EMERGING CHANGE IN LUXURY BRAND CONSUMPTION: AN INTERVIEW STUDY OF CHINESE YOUNG CONSUMERS

Jing Su, Jee Young Lee

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/410254

Download

Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
pp.245-256

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

luxury brands de-luxurious behaviour young consumer Chinese qualitative study

Table Content

ABSTRACT
INTRODUCTION
LITERATURE REVIEW
    Luxury Brand Consumption, Conspicuous Consumption and Inconspicuous Consumption
    Motivations for Luxury Brand Consumption
    Characteristics of Young Chinese Consumers
RESEARCH METHOD
    Results
    Reasons for Purchasing Luxury Brands
    Perceived values of Luxury Brands
    Attitudes towards Luxury Brand Consumption
DISCUSSION
    Changing Perceived Concept of Luxury and Luxury Brands
    Personal-oriented Motivation and de-luxurious behavior
    Declarations of Competing Interest
    Funding
REFERENCES

Author

Jee Young Lee(University of Canberra)
Jing Su(University of Canberra)

KOREASCHOLAR

AN EMERGING CHANGE IN LUXURY BRAND CONSUMPTION: AN INTERVIEW STUDY OF CHINESE YOUNG CONSUMERS