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CONSUMERS PERCEPTION OF COUNTERFEIT LUXURY BRANDS: THE IMPACT OF THE NEW LUXURY BRANDS IN THE MARKET

Paula Rodrigues, Catarina Correia, Ana Sousa
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410255
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.257-258
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
counterfeitsnew luxury brandsbrand loveconsumer-based brand authenticity
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ABSTRACT
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Author
  • Paula Rodrigues(University Lusíada – COMEGI)
  • Catarina Correia(University Lusíada – COMEGI)
  • Ana Sousa(GOVCOPP - University Aveiro and COMEGI - University Lusíada)