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LEGACY TRANSMISSION THROUGH FASHION FILMS: VISUAL AND NARRATIVE BRAND HERITAGE INTEGRATION.

Paloma Díaz-Soloaga, Gemma Muñoz Domínguez, Jing Zhou
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410260
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.274-282
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
brand heritagefashion filmsluxury branddigital strategycommunication
Table Content
ABSTRACT
    Introduction
    Objectives
    Methodology
REFERENCES
Author
  • Paloma Díaz-Soloaga(Universidad Complutense de Madrid)
  • Gemma Muñoz Domínguez(Universidad Complutense de Madrid)
  • Jing Zhou(Universidad Complutense de Madrid)