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DAVID AND GOLIATH: WHEN AND WHY MICRO-INFLUENCERS ARE MORE PERSUASIVE THAN MEGA-INFLUENCERS

Jiwoon Park, Ji Min Lee, Vikki Yiqi Xiong
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410264
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.294
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
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  • Vikki Yiqi Xiong(University of Auckland)
  • Ji Min Lee(University of Auckland)
  • Jiwoon Park(Sungkyunkwan University)