DOES CONSUMERS’ ONLINE ENGAGEMENT MODERATE THE RELATIONSHIP BETWEEN THE POWER OF STAR DESIGNER AND THE LUXURY BRAND DESIRABILITY?
D Hach Soeur, Anwar Sadat Shimul, Ian Phau
- LanguageENG
- URLhttp://db.koreascholar.com/Article/Detail/410265
Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul
(2021.11)
pp.295-299
pp.295-299
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Table Content
ABSTRACT
INTRODUCTION
Who are Star Designers?
CONCEPTUAL FRAMEWORK
METHODOLOGY
RESULTS
CONCLUSIONS
REFERENCES
INTRODUCTION
Who are Star Designers?
CONCEPTUAL FRAMEWORK
METHODOLOGY
RESULTS
CONCLUSIONS
REFERENCES
Author