KOREASCHOLAR

DOES AUGMENTED REALITY CHANGE THE LUXURY INDUSTRY? UNDERSTANDING CONSUMER E-WOM AND INTENTION TO PATRONIZE LUXURY BRAND E-STORES

Ziyou Jiang, Jewon Lyu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410266
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.300-304
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AR appluxury brandS-O-ReWOMpatronage
Table Content
ABSTRACT
    Introduction
    Hypotheses development
    Method and results
    Discussion and implications
REFERENCES
Author
  • Jewon Lyu(University of Georgia)
  • Ziyou Jiang(University of Georgia)