KOREASCHOLAR

THE EFFECT OF SUSTAINABLE LABELS ON PURCHASE INTENTION IN FASHION E-COMMERCE WEBSITES

Minjung Cho, Eunju Ko
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410267
Download
Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.305
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
sustainable labelse-commerce websitepurchase intentionsustainable categoryretail industry
Author
  • Minjung Cho(Yonsei University)
  • Eunju Ko(Yonsei University)