KOREASCHOLAR

DID THE COVD-19 PANDEMIC EVOKE THE NEW WAVE ON CONSUMERS’ VR SHOPPING EXPERIENCE?

Jeongah Shin, Jewon Lyu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410268
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.306-310
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
consumer behaviorvirtual realityCovid-19perceived usefulnessshopping experience.
Table Content
ABSTRACT
    Introduction
    Literature Review and Hypotheses Development
    Methodology
    Results
    Discussion
    Tables and Figures
    Selected References
Author
  • Jeongah Shin(The University of Georgia)
  • Jewon Lyu(The University of Georgia)