KOREASCHOLAR

I FEEL MYSELF AS MORE MALLEABLE: THE EFFECT OF AUGMENTED REALITY TRY-ON SERVICE ON MALLEABLE SELF AND SELF-BRAND CONNECTION

Terry Kim, Hyunjoo Im
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410269
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.311-316
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Table Content
ABSTRACT
    Introduction
Theoretical background & hypothesis development
    Malleable Self-concept
    AR and Imagery
    Self-brand Connection
Methods
Results & discussion
Limitations and future study suggestions
REFERENCE
Author
  • Terry Kim(University of Minnesota)
  • Hyunjoo Im(University of Minnesota)