KOREASCHOLAR

A STUDY ON THE FACTORS AFFECTING VIRTUAL FITTING ROOM USAGE INTENTION: AN APPLICATION OF TECHNOLOGY ACCEPTANCE MODEL

Yanan Wang, Min Jung Kang, Zhang Wenkun
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410270
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.317
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
perceived efficiencyperceived securityvirtual fitting roomusage intentiontechnology acceptance modelTAM
Author
  • Yanan Wang(Mokpo National University)
  • Min Jung Kang(Mokpo National University)
  • Zhang Wenkun(Shandong Jiaotong University)