KOREASCHOLAR

THE SOCIAL ROLE OF VOICE ASSISTANTS AS SERVANT VERSUS PARTNER: WILL AUTONOMY MATTER IN BUILDING A TRUSTFUL RELATIONSHIP?

Jennifer Huh, Claire Whang, Hye-Young Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410272
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.324-325
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
AIvoice assistantsocial roleuser autonomy
Author
  • Jennifer Huh(University of Minnesota)
  • Claire Whang(California State Polytechnic University Pomona)
  • Hye-Young Kim(University of Minnesota)