KOREASCHOLAR

ANALYSIS OF CSR-RELATED PR ACTIVITIES OF LUXURY FASHION BRANDS USING THE WORD2VEC: DIFFERENCES BETWEEN TRADITIONAL AND NEW LUXURY BRANDS

Jung Eun Kwon, Jongdae Kim, Sang-Hoon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410275
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.333-337
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
CSRbrand activismluxury fashion brandsmPRWord2vecAgenda-setting
Table Content
ABSTRACT
    Introduction
    Theoretical background
    Research model
    Empirical results
    Result 1: Luxury Fashion Brands and CSR-related Brand Attributes
    Result 2: CSR-related Brand Attributes and Luxury Brand Attributes
REFERENCES
Author
  • Sang-Hoon Kim(Seoul National University)
  • Jongdae Kim(Seoul National University)
  • Jung Eun Kwon(Seoul National University)