KOREASCHOLAR

CONSUMERS’ PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY AND BRAND PERFORMANCE

Junghwa Jang, Sue Ryung Chang, Dae Ryun Chang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410276
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.338-339
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
corporate social responsibilitybrand perception
Table Content
ABSTRACT
REFERENCES
Author
  • Dae Ryun Chang(Yonsei University)
  • Sue Ryung Chang(Yonsei University)
  • Junghwa Jang(Yonsei University)