KOREASCHOLAR

EXPLORATION ON THE RESONANCE MODEL OF BRAND COMMUNICATION TOWARD THE ENSEMBLE BETWEEN PRODUCTION AND MARKETING IN TAIWAN SEAFOOD BRANDS.

Ge Kuan Fu-Yung, Huang Chih-Hsiung
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410277
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.340-341
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
fishery productsproduction and marketing concertobrand communicationbrand meaningbrand resonance
Author
  • Huang Chih-Hsiung(National Kaohsiung University of Science and Technology)
  • Ge Kuan Fu-Yung(National Kaohsiung University of Science and Technology)