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FROM A FASHION GARMENT TO A PIECE OF ART: HERITAGE & ENCHANTMENT IN THE CONTEMPORARY MARKETPLACE

Faiza Qureshi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410278
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.342-344
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
fashionartheritagefairytalefolklorebrand storytellingmarketing
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Author
  • Faiza Qureshi(University of San Diego)