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FROM A FASHION GARMENT TO A PIECE OF ART: HERITAGE & ENCHANTMENT IN THE CONTEMPORARY MARKETPLACE
Faiza Qureshi
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/410278
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.342-344
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
fashion
art
heritage
fairytale
folklore
brand storytelling
marketing
Table Content
ABSTRACT
REFERENCES
Author
Faiza Qureshi(University of San Diego)