KOREASCHOLAR

KNOWING ENOUGH PRODUCT INFORMATION OR GETTING PERSONALIZED RECOMMENDATIONS, WHICH IS MORE IMPORTANT IN RENTING CLOTHES

Yujeong Won, Yuri Lee, Hyejung Jung
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410279
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.345-350
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
fashion rental serviceefficient use of clothing resourcesTRAperceived valuespersonalized style recommendationdetailed product rental history information
Table Content
ABSTRACT
INTRODUCTION
LITERATURE REVIEW AND HYPOTHESIS DEVELOPMENT
    Perceived Values, Attitudes and Intentions to Use of Fashion Rental Service (FRS)
    Types of Information Service That Can Be Introduced in FRS
METHOD
RESULTS
DISCUSSION AND IMPLICATIONS
REFERENCE
Author
  • Yujeong Won(Seoul National University)
  • Yuri Lee(Seoul National University)
  • Hyejung Jung(Chung-Ang University)