KOREASCHOLAR

WHEN FASHION GENES IS INJECTED INTO TRADITIONAL CULTURE: EXPLORING THE EFFECT OF DESIGN ELEMENTS OF CULTURAL AND CREATIVE PRODUCT ON BRAND VALUE AND SUSTAINED COMPETITIVE ADVANTAGE IN FASHION INDUSTRY

Chunlin Yuan, Kyung Hoon Kim, Hakil Moon, Shuman Wang, Yue Liu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410280
Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.351
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Table Content
ABSTRACT
REFERENCES
Author
  • Chunlin Yuan(Business Management Institute of Henan University)
  • Kyung Hoon Kim(Changwon National University)
  • Hakil Moon(Eastern Michigan University)
  • Shuman Wang(Henan University)
  • Yue Liu(Business School of Henan University)