KOREASCHOLAR

LUXURY BRAND CONSUMPTION BEHAVIOR IN THE 30s & 40s

Wonbae Pang, Sang Jin Kim, Eunju Ko

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/410281

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.352

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

luxury brand big data analytics marketing strategy traditional luxury goods jewelry clothing

Author

Eunju Ko(Yonsei University)
Sang Jin Kim(Yonsei University)
Wonbae Pang(Yonsei University)