KOREASCHOLAR

WHY HUMAN+AI IS NEEDED? BRAIN SPECIALIZATION THEORY EXPLAINS HOW MARKETING ARTIFICIAL INTELLIGENCE CAN HELP REDUCE INFORMATION OVERLOAD ON DECISION MAKERS’ BRAINS DURING FASHION PRODUCT PURCHASE

Olga Kim, Wenying Tan, Eun-Ju Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410283
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.354-355
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
business-to-businessinformation overloadmarketing AI
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ABSTRACT
REFERENCE
Author
  • Olga Kim(Sungkyunkwan University)
  • Wenying Tan(Sungkyunkwan University)
  • Eun-Ju Lee(Sungkyunkwan University)