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INFORMATION DISCLOSURE AND PRICING STRATEGIES IN SECOND-HAND LUXURY DIGITAL MARKET DURING PANDEMIC: AN EMPIRICAL INVESTIGATION
Alex Yao, Ying Bao
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/410285
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.357-360
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
second-hand luxury market
digital marketing
information disclosure
pricing
Table Content
ABSTRACT
Introduction
Theoretical Development
Research Design and Result
Conclusion
REFERENCES
Author
Alex Yao(San Diego State University)
Ying Bao(University of Illinois Urbana-Champaign (UIUC))