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INFORMATION DISCLOSURE AND PRICING STRATEGIES IN SECOND-HAND LUXURY DIGITAL MARKET DURING PANDEMIC: AN EMPIRICAL INVESTIGATION
Alex Yao, Ying Bao
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/410285
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.357-360
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
second-hand luxury market
digital marketing
information disclosure
pricing
Table Content
ABSTRACT
Introduction
Theoretical Development
Research Design and Result
Conclusion
REFERENCES
Author
Ying Bao(University of Illinois Urbana-Champaign (UIUC))
Alex Yao(San Diego State University)