KOREASCHOLAR

THE STUDY OF CONSUMER RESPONSE TO LUXURY BRAND AND ESPORTS COLLABORATION

Jaehun Kim, Sangho Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410286
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.361
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
luxury brandesportscollaboration
Author
  • Sangho Lee(Kyungsung University)
  • Jaehun Kim(Kyungsung University)