KOREASCHOLAR

ENHANCING CONSUMER SHOPPING EXPERIENCE THROUGH AUGMENTED REALITY AND VIRTUAL REALITY

Jung-Hwan Kim, Minjeong Kim, Minjung Park, Jungmin Yoo
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410288
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.364-368
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
augmented realityvirtual realityshopping experience sense of presence
Table Content
ABSTRACT
    Introduction And Conceptual Development
    Method And Results
    Conclusion And Implications
REFERENCES
Author
  • Jung-Hwan Kim(University of South Carolina)
  • Minjeong Kim(Indiana University Bloomington)
  • Minjung Park(Ewha Womans University)
  • Jungmin Yoo(Duksung Women’s University)