KOREASCHOLAR

FACTORS INFLUENCING USAGE INTENTION OF CONTACTLESS SERVICE IN FASHION RETAIL STORE BASED ON UTAUT MODEL

Songmee Kim, Seyoon Jang, Woojin Choi, Yuri Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410289
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.369-373
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
contactless serviceretail technologyUTAUTsocial overload
Table Content
ABSTRACT
INTRODUCTION
LITERATURE REVIEW AND HYPOTHESIS DEVELOPMENT
    Performance Expectancy, Effort Expectancy, and Social Influence
    Moderating Effects of Social Overload
RESEARCH METHOD
RESULTS
DISCUSSION AND IMPLICATIONS
REFERENCES
Author
  • Songmee Kim(Seoul National University)
  • Seyoon Jang(Seoul National University)
  • Woojin Choi(Seoul National University)
  • Yuri Lee(Seoul National University)