KOREASCHOLAR

THE EFFECT OF OLYMPIC VIEWING AND SOCIAL COMMUNICATION ON SOCIAL CAPITAL: FOCUSING ON THE MODERATED MEDIATING EFFECT OF VIEWING VOLUME AND VIEWING DIVERSITY

Kihan Kim, Jongho Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410292
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.378
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
olympic broadcastingsocial capitalmoderated mediating effectsports mediasocial communication
Author
  • Kihan Kim(Seoul National University)
  • Jongho Kim(Seoul National University)