KOREASCHOLAR

THE FACTORS OF SERVICESCAPE IN PROFESSIONAL BASEBALL STADIUM AND ITS IMPLICATION ON SPECTATOR’S SATISFACTION AND REPATRONAGE INTENTIONS

Kihan Kim, Buyeong Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410294
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.380
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
servicescapeperceived spectator's satisfactionrepatronage intentionprofessional baseball stadium
Author
  • Kihan Kim(Seoul National University)
  • Buyeong Lee(Seoul National University)