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A STUDY ON DIFFERENCES IN PUBLIC PARTICIPATION IN PUBLIC CAMPAIGNS ACCORDING TO TRADITIONAL SPORTS AND ESPORTS TYPE: FOCUCING ON COGNITIVE RESPONSE AND THEORY OF PLANNED BEHAVIOR
Jaehun Kim, Jong-Kuk Shin, Yoon Ju Cho
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/410296
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.382
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
public campaign
cognitive response
theory of planned behavior
sports
esports
Author
Yoon Ju Cho(Pusan National University)
Jong-Kuk Shin(Pusan National University)
Jaehun Kim(Kyungsung University)