KOREASCHOLAR

A STUDY ON DIFFERENCES IN PUBLIC PARTICIPATION IN PUBLIC CAMPAIGNS ACCORDING TO TRADITIONAL SPORTS AND ESPORTS TYPE: FOCUCING ON COGNITIVE RESPONSE AND THEORY OF PLANNED BEHAVIOR

Jaehun Kim, Jong-Kuk Shin, Yoon Ju Cho
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410296
Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.382
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Author
  • Yoon Ju Cho(Pusan National University)
  • Jong-Kuk Shin(Pusan National University)
  • Jaehun Kim(Kyungsung University)