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EXAMINING THE IMPACTS OF PERCEIVED RARITY AND PERCEIVED EXCLUSIVITY ON CONSUMERS’ PERCEIVED VALUE FOR LUXURY

Xujia Wang Libby, Billy Sung, Ian Phau
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410297
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.383-385
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
perceived exclusivityperceived rarityconsumer perceived valuevalue perception of luxury
Table Content
ABSTRACT
    Purpose
    Design/Methodology/Approach
    Findings
    Practical Implications
    Originality/Value
Author
  • Xujia Wang Libby(Curtin University)
  • Billy Sung(Curtin University)
  • Ian Phau(Curtin University)