KOREASCHOLAR

ANALYSIS OF SOCIAL MEDIA ADVERTISEMENT

Hidehiko Dejima
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410298
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.386-391
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
social media advertisementconsumer behaviorpurchase intent
Table Content
ABSTRACT
    Introduction
    Objective
    Literature review
    Hypotheses development
    Methods
    Measurement instruments
    Reliability and validity
    Moderator analysis
    Results
    Conclusions
REFERENCES
Author
  • Hidehiko Dejima(University of Tsukuba)