KOREASCHOLAR

HOW AUDIENCES ARE MOTIVATED TO DONATE IN LIVE STREAMING

Phuong Thao Dang, Jeeyeon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410299
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.392-393
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
live streamingdonation intentionengagement
Author
  • Phuong Thao Dang(National Sun Yat-sen University)
  • Jeeyeon Kim(National Sun Yat-sen University)