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A STUDY ON THE EFFECTIVE STRATEGY OF CONNECTING LIVE HOME SHOPPING AND REAL-TIME COMMUNICATION SERVICE: FOCUSING ON GOVERNMENTAL POLICY
Jaehun Kim, Jong-Kuk Shin
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/410300
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.394
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
real time community service
livetalk
live commerce
governmental policy
Author
Jaehun Kim(Kyungsung University)
Jong-Kuk Shin(Pusan National University)