KOREASCHOLAR

POTENTIAL PSYCHOLOGICAL AND ATTITUDINAL MARKERS FOR LUXURY CONSUMPTION AMONG CHINESE AND CANADIAN CONSUMERS

Francois Rochon, Yangyang CHEN, Matthew Tingchi LIU, Ming GAO
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410302
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.397
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
materialismextrinsic motivationcovert narcissismvalue-expressive functionluxury brandpurchase intention.
Table Content
ABSTRACT
    Purpose
    Design/methodology/approach
    Findings
    Contribution/Novelty of the research
    References
Author
  • Francois Rochon(University of Macau)
  • Yangyang CHEN(Macau University of Science and Technology)
  • Matthew Tingchi LIU(University of Macau)
  • Ming GAO(University of Macau)