DEFINING POTENTIAL RESEARCH DIRECTIONS OF BRAND ENGAGEMENT INTO SELF-CONCEPT: CONSUMERS’ CULTURAL DIMENSIONS PERSPECTIVE
Olga Nechaeva, Raffaele Donvito, Valentina Mazzoli
- LanguageENG
- URLhttp://db.koreascholar.com/Article/Detail/410304
Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul
(2021.11)
pp.400-404
pp.400-404
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Table Content
ABSTRACT
Introduction
Methodology
Results and discussion
Conclusions and limitations
REFERENCES
Introduction
Methodology
Results and discussion
Conclusions and limitations
REFERENCES
Author