KOREASCHOLAR

CONSUMER BRAND EVALUATION ACCORDING TO BRAND SUSTAINABILITY SELF-CONGRUITY

Ken Kumagai
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410306
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.412
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
brand managementenvironmental sustainabilityself-congruity
Author
  • Ken Kumagai(Mie University)