KOREASCHOLAR

FASHION BRANDS’ SUSTAINABILITY IN THE ITALIAN MARKET: AN ANALYSIS OF CONSUMERS’ PERCEPTIONS

Luca Buccoliero, Elena Bellio, Ginevra Nicolis Di Robilant
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410310
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.423-424
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
green marketingsustainabilityfashionitaly
Table Content
ABSTRACT
    Introduction
Author
  • Ginevra Nicolis Di Robilant(Green Router)
  • Elena Bellio(Ca' Foscari University Venice)
  • Luca Buccoliero(Bocconi University)