KOREASCHOLAR

DOES THE POWER OF STAR DESIGNER ENHANCE THE LUXURY BRAND DESIRABILITY?

D Hach Soeur, Anwar Sadat Shimul, Ian Phau
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410312
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.427-431
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
power of star designerluxury brand desirabilityconsumer desirabilityluxury brandingconsumer-brand relationship
Table Content
ABSTRACT
    Introduction
    Who are Star Designers?
    Conceptual framework
    Methodology
    Results
    Conclusions
REFERENCES
Author
  • Ian Phau(Curtin University)
  • Anwar Sadat Shimul(Curtin University)
  • D Hach Soeur(Curtin University)