KOREASCHOLAR

LUXURY BRANDS ON INSTAGRAM - A NETNOGRAPHIC APPROACH

Aihoor Kayoom Aleem, Sandra Maria Correia Loureiro
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/410313
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
pp.432-444
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
luxurybrand coolnessfashionsocial mediacommunicationnetnographyInstagram.
Table Content
ABSTRACT
INTRODUCTION
THEORETICAL BACKGROUND
    Brand Communities
    Engagement on Social Network
    Cool Factor on Fashion
    Methodology
    Limitations
    Future research
    Theoretical contributions
    Managerial implications
REFERENCES
Author
  • Aihoor Kayoom Aleem(ISCTE - Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL))
  • Sandra Maria Correia Loureiro(ISCTE - Instituto Universitário de Lisboa and Business Research Unit (BRU-IUL))