THE IMPACT OF ONLINE MARKETING TOOLS ON A PURCHASING DECISION FOR A LOCAL CLOTHING BRAND
Ksenia Stakhanova, Alexander Pakhalov
- LanguageENG
- URLhttp://db.koreascholar.com/Article/Detail/410314
Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul
(2021.11)
pp.450-455
pp.450-455
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Table Content
ABSTRACT
Introduction
Review of studies
Research design
Hypotheses development
Results and implications
REFERENCES
Introduction
Review of studies
Research design
Hypotheses development
Results and implications
REFERENCES
Author