KOREASCHOLAR

The purpose of this study was to propose the direction of veganism-based fashion design in environmental and animal protection through the theoretical consideration of vegan fashion and the analysis of the practical design characteristics of veganism in Stella McCartney’s fashion. The research was conducted through literature research and case studies. After investigating the concept and characteristics of vegan fashion, focusing on previous studies and various fashion-related Internet data, Stella McCartney’s fashion was examined with particular attention on vegan characteristics. The results of the study are as follows: First, imitative nature pursues animal and environmental protection, but the motif or appearance is a characteristic of pursuing a multi-purpose design that imitates animals and nature. Second, expression of value is based on slow fashion, simplicity, and sustainable minimal design. It is expressed indirectly by pursuing permanence, simplicity, and long-wearable design, or directly expressing vegan values through phrases expressed in performances or costumes in the collection. Third, alternative eco-friendliness is characterized by using cruelties-free materials such as faux fur, recycling materials, new bio-materials, and regenerated materials. These vegan characteristics are comprehensively and organically expressed in the works of the collection, and through this, sustainable and eco-friendly vegan fashion is pursued. It is anticipated that by deriving the vegan fashion characteristics of Stella McCartney, who represents vegan fashion, it will be possible to provide the basis for practical direction and design methods for fashion brands aiming for vegan fashion styles.

Abstract
I. Introduction
    1. Background and definition of veganism
    2. The characteristics of veganism-based fashion design
    3. Stella McCartney’s fashion
Ⅲ. The Characteristics of Veganism in Stella McCartney’s Fashion
    1. Imitative nature
    2. Expression of  value
    3. Alternative eco-friendliness
Ⅳ. Conclusion
References

• 이해임(한양여자대학교 니트패션디자인과 산학협력중점 조교수) | Haeim Lee (Assistant professor, Dept. of Knit Fashion Design, Hanyang Women’s University)
• 이연희(한양대학교 의류학과 휴먼테크융합전공 교수) | Younhee Lee (Professor, Major in Human-Tech Convergence, Dept. of Clothing & Textiles, Hanyang University) Corresponding author