KOREASCHOLAR

Simulacre means a copy of the original, an ostensible representation of someone or something. This study closely looks at the 2017 hosted by the fashion magazine Vogue. The purpose of this study is to use both theoretical and empirical analysis to analyze the simulacre developed in fashion photographs inspired by famous paintings in the exhibition booklet. The booklet is divided into four sections: portrait, rococo, landscape painting, from avant-garde to pop art. It also contains 55 pieces comparing the original masterpieces to the works of 26 photographers inspired by them. The fashion photographs were analyzed using Jean Baudrillard’s four stages of simulacre transformation: represent, denature, dissimulate, and replace image change theory. The degree of simulacre expression was indicated three times on a four-point Likert scale by five fashion majors, and the results were integrated and analyzed. As a result, in fashion photography, simulacre— due to the development of photography technology and the photographer’s artistry— appeared in various ways; image denature was most preferred, followed by dissimulate, represent, and replace. This study shows that image analysis of fashion photographs and applying the perspective of simulacre when creating artworks can be a way to obtain rich qualitative data in the future.

Abstract
I. Introduction
Ⅱ. Theoretical Research
    1. Simulacre of Jean Baudrillard
    2. The trend of the photographers’ works in the
Ⅲ. A Theoretical Basis for Simulacre Image Change Steps
    1. Simulacre image change steps in previous studies
    2. Expressive techniques and expressive characteristics according to the simulacre image change stage in previous studies
Ⅳ. Simulacre Image Expression of Fashion Photography in 
    1. Simulacre image change stage in a fashion photography inspired by a portrait
    2. Simulacre image change stage in a fashion photography inspired by a rococo
    3. Simulacre image change stage in a fashion photography inspired by a landscape
    4. Simulacre image change stage in a fashion photography inspired from the avant-garde to pop art
Ⅴ. Conclusion
References

• 이세로(진보람몰 MD & Web Designer) | Sero Lee (MD & Web Designer, Jinboram Mall, Korea)
• 권미정(부산대학교 의류학과 교수) | Mijeong Kwon (Professor, Dept. of Clothing & Textiles, Pusan National University, Korea) Corresponding author
• 박숙현(경성대학교 패션디자인학과 교수) | Sookhyun Park (Professor, Dept. of Fashion Design & Merchandising, Kyungsung University, Kor)